Obama 2012 CTO

http://bit.ly/jv2C1n

The former CTO of clothing company Threadless joined the campaign in late April and will focus on helping field operators improve voter contact. "I am here to make sure technology is a successful force multiplier within the campaign," Reed said in a statement emailed to the Tribune via a campaign spokeswoman. "This is a campaign, unlike a startup where technology drives. What we do here is empower." The Internet is expected to be as critical to President Barack Obama's re-election campaign as it was in 2008. Obama launched the 2012 bid in late April with a flurry of digital blasts, which included a mass email and text message, Twitter posts, a YouTube video, and an app that links supporters and their Facebook friends to his campaign Web site with a question, "Are you in?"

Posted via email from Brian's posterous