David Axelrod, Obama's Message Maven, Finds Fingers Pointing at Him

“Typical Washington junk we have to deal with,” Mr. Axelrod said in an interview. The president is deft at blocking out such noise, he added, suddenly brightening. “I love the guy,” he said, and in the space of five minutes, repeated the sentiment twice.

Critics, pointing to the administration’s stalled legislative agenda, falling poll numbers and muddled messaging, suggest that kind of devotion is part of the problem at the White House. Recent news reports have cast the White House chief of staff, Rahm Emanuel, as the administration’s chief pragmatist, and Mr. Axelrod, by implication, as something of a swooning loyalist. “I’ve heard him be called a ‘Moonie,’ ” dismissed Mr. Axelrod’s close friend, former Commerce Secretary William Daley. Or as the White House press secretary, Robert Gibbs, joked, “the guy who walks in front of the president with rose petals.”

Still, it is a charge that infuriates Mr. Axelrod, the president’s closest aide, longest-serving adviser and political alter ego. “I guess I have been castigated for believing too deeply in the president,” he said, lapsing into the sarcasm he tends to deploy when playing defense.

No one has taken the perceived failings of the administration more personally or shown the strain as plainly as Mr. Axelrod, who as White House senior adviser oversees every aspect of how Mr. Obama is presented. As such, Mr. Axelrod, the president’s mustachioed message maven, has felt the brunt of criticism over what many view as the administration’s failure to clearly define and disseminate Mr. Obama’s agenda and accomplishments for the country.

“The Obama White House has lost the narrative in the way that the Obama campaign never did,” said James Morone, a political scientist at Brown University. “They essentially took the president’s great strength as a messenger and failed to use it smartly.”

Mr. Axelrod said he accepts some blame for what he called “communication failures,” though he acknowledges bafflement that the administration’s efforts to stimulate the economy in a crisis, overhaul health care and prosecute two wars have been so routinely framed by opponents as the handiwork of a big-government, soft-on-terrorism, politics-of-the-past ideologue.

“For me, the question is, why haven’t we broken through more than we have?” Mr. Axelrod said. “Why haven’t we broken through?”

That question has dogged Mr. Axelrod in recent months and has preoccupied Mr. Obama’s inner circle, fueling speculation that the vaunted “No Drama Obama” team might be fracturing. Not surprisingly, the White House has no patience for this.

“You guys want to fit people into boxes and categories that are just not accurate,” Mr. Emanuel said.

Mr. Axelrod would not discuss what counsel he offered to Mr. Obama, though he denies any “fissure with my buddy Rahm” and any charge that he is too infatuated with the president to recognize the political risks of his ambitious agenda.

“Believe me, if we were charting this administration as a political exercise, the first thing we would have done would not have been a massive recovery act, stabilizing the banks and helping to keep the auto companies from collapsing,” he said. “Those would not even be the first hundred things he would want to do.”

But Mr. Axelrod argued that the president, confronted with “breathtaking challenges,” did not have the luxury of moving more slowly or methodically.

In an interview in his office, Mr. Axelrod was often defiant, saying he did not give a “flying” expletive “about what the peanut gallery thinks” and did not live for the approval “of the political community.” He denounced the “rampant lack of responsibility” of people in Washington who refuse to solve problems, and cited the difficulty of trying to communicate through what he calls “the dirty filter” of a city suffused with the “every day is Election Day sort of mentality.”

When asked how he would assess his performance, Mr. Axelrod shrugged. “I’m not going to judge myself on that score,” he said. But then he shot back: “Have I succeeded in reversing a 30-year trend of skepticism and cynicism about government? I confess that I have not. Maybe next year.”

The criticism of the administration’s communication strategy — leveled by impatient Democrats, gleeful Republicans, bloggers and cable chatterers — clearly stings Mr. Axelrod, as well as the circle of family, friends and fans he has acquired over three decades in politics as a consultant and, before that, a reporter for The Chicago Tribune.

“Every time I hear that the White House is getting the message wrong, it breaks my heart,” said Mr. Axelrod’s sister, Joan, an educational therapist in Boston.

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via nytimes.com

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