Chicago Bulls, Blackhawks Turn to CRM to Boost Sales- For more info contact: BBanks@tekdyn.com or brianlbanks@gmail.com

The Chicago Bulls and Blackhawks  with ticket sales and TV revenues plummeting... [engaged in] a customer relationship management, or "CRM"-based initiative that's underway in the Windy City.  

 

[DA Bulls and Blackhawks] with a provider of Microsoft Dynamics CRM, is bringing new technology to the United Center, delivering the Bulls' and Blackhawks' corporate sponsorship and marketing departments the fourth phase of a customer relationship management project begun last year.

 

Starting last year, we're told, [they] deployed Microsoft Dynamics CRM for the United Center's "Prospecting and Premium Seating" departments to replace multiple existing Goldmine deployments.

 

"The goal of the initial CRM project to streamline sales processes and consolidate onto one Microsoft technology platform was an instant winner," we're told. "With the capability to reuse and easily update existing modules from one organization to another, the United Center saw immediate benefits from the cost effective and timely rollout."

 

Translation: the teams are using CRM to help bring in more customers and make more money, a win-win.

 

About 30 sales representatives from each department use Microsoft Dynamics CRM to manage prospect lists, customer information, track inventory data, manage contracts and follow up on activities with automated workflow processes. Users now have the ability to track sponsorship assets such as scoreboard and ribbonboard advertising, concourse signs, and TV and/or radio spots.

 

Robert Gorman, director of information systems at the United Center, said he chose Microsoft Dynamics CRM because his previous CRM solution was not scalable or flexible enough to accommodate separate businesses and existing technology platforms.

 

"Microsoft Dynamics CRM works much better for us because of its automated workflows, integration with Microsoft Office, SharePoint 2007 and other vertical market applications," he said.

 

Chicago's football team, da Bears, is now 2-1 after losing its first game of the young season and some key pieces. I have a lot of faith in emerging CRM technology, but is there anything that's going to help ticket sales more than a disappointing season in the city's other two major winter sports?

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Link: http://blog.tmcnet.com/sports-technology/2009/10/chicago_bulls_blackhawks_turn_to_crm_to_boost_sales.html (sent via Shareaholic)

Posted via email from Brian's posterous