Oprah grows mobile media empire
April 26, 2010
What's on TV?
Oprah Winfrey will soon leave daytime television, but the talk show host�s devoted fans will be able to connect with her whenever and wherever they want with the launch of Oprah Mobile.
The application features a weekly calendar of what is airing on the show, alerts and notifications about the availability of reservations for the show, and exclusive updates regarding what is in the works. The application also gives fans access to the latest articles and photo galleries from Oprah.com and O, the talk show host�s magazine.
�The strategy behind the launch of the smartphone app is to expand into digital media and to make our content accessible on all platforms,� said Angela DePaul, spokeswoman at Harpo Productions, Chicago. �Devoted fans will be able to connect with her whenever and wherever they want with the launch of Oprah Mobile from Hands-On Mobile.
�From your TV screen to your mobile screen, Oprah Mobile allows fans to have access to their favorite content right at their finger tips, 24/7,� she said.
Harpo Studios is the home of Harpo Productions, a production company specializing in daytime talk. It produces the award-winning "The Oprah Winfrey Show.�
Oprah application
Hands-On Mobile is a mobile technology company that�develops and publishes mobile entertainment. It created the application for Oprah Winfrey.
Oprah already has a mobile site at http://m.oprah.com. The application is the latest addition to her mobile empire.
The application is being promoted via banner ads�on the mobile site.
Consumers are served ads based on which mobile phone platform they are using. For example, iPhone users are offered the iPhone application.
Application features
Video highlights are a feature of the application. Highlights include backstage interviews with movie stars and guests.Here is a screen grab of the application:
Users get access to audio clips from Oprah radio shows including Gayle King and Dr. Laura Berman.
The application lets users search by their favorite experts, guests and contributors such as Suze Orman, Deepak Chopra and Peter Walsh.
Consumers can check out Oprah�s latest polls and see how other people are voting in their area.
Users are also able to share their favorite application items via email Facebook and Twitter.
Fans can also keep up with Oprah's tweets via the application.�
Oprah Mobile is available for download for iPhone, BlackBerry, Palm Pre and Google�s Android.
�The target audience is Oprah fans ranging from her TV show, magazine, Web site and tweets,� Ms. DePaul said.� �The application is being promoted via the Oprah Winfrey show and there is a home page takeover on Oprah.com."
Here is a screen grab of the hompage takeover:
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Is Chicago becoming the new center of the mobile technology universe with Oprah mobile, Groupon.com raising financing that puts its' valuation at more than $1 billion, and even the Chicago Tribune noticing with a article about how Chicago startups are using mobile to create new types of businesses? Wow, to all the mobile innovators, in Chicago.
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