The Chicago Blackhawks and Vibes Media Score with Mobile Marketing

The Chicago Blackhawks and Vibes Media Score with Mobile Marketing

Posted by Sinead Quealy on Jan 28, 2010 10:53

Tags: blackhawks, hockey, mobile, Mobile Marketing, vibes media

Vibes Media, the Chicago-based industry leader in interactive mobile marketing worked with the Chicago Blackhawks, one of the NHL’s premier organizations, to deliver a mobile fan group that has helped revolutionize how the team interacts with its fans.

“We are thrilled to be a reliable technology and marketing solutions provider to one of the country’s most highly-regarded sports teams”
The strategic initiative developed by Vibes and the Blackhawks led to impressive results as more than 30,000 fans subscribed to the “Blackhawks Mobile” club in just over 12 months. Once the substantial opt-in database was established, the team began sending VIP offers such as discounted tickets and merchandise to its most loyal fans. In addition to helping the Blackhawks build a robust mobile database, Vibes has helped introduce the organization and its fans to a number of other creative mobile programs, including in-venue and online Text-2-Win campaigns promoting major events such as the “Winter Classic VIP Experience Sweepstakes” and the “Blackhawks Mobile Playoff Sweepstakes.”

The Blackhawks, an organization that has redefined the face of hockey in Chicago, first reached out to Vibes before the start of the 2008-09 season and quickly challenged them to establish a mobile presence that would help them connect with fans.

via gomonews.com

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