Mobile marketing is less of an option and more of a necessity for realtors trying to reach consumers in a personal and engaging way

Improve your real estate sales by using mobile marketing.

By Brian Banks, AdvaTEXT.com

 

Increasingly, realtors like Coldwell Banker, HomeFinder.com, Redfin, Cushman Wakefield  and others to streamline the process of buying a home and give individuals selling their home more options are turning to mobile marketing. It is more efficient and cost-effective compared to other advertising; and it allows you to deliver the individualized, customized approach to potential client that produce the best results. Everybody has a cellphone, they always have them wherever they go, and use them for everything from making calls, surfing the web, and making purchases. Ninety-seven percent (97%) of the messages sent to a mobile device will be opened, read, and acted upon. Mobile ad campaigns are 5X times more effective than online campaigns (Insight Express); customers read messages sent to their mobile, within 4 minutes compared to 48 hours for emails, and are more receptive to mobile messages (simple text, video, applications, etc.) because the customer has to “opt-in” or self-select which messages they choose to receive. More than 224 million mobile users are engaged in texting, according to a Harris Poll consumer survey.

 
A simple text mobile marketing campaign typically generates a 9%-$27% response rate and much higher return on investment than alternative approaches you currently use to reach potential customers:

 

·         If you have 1000 customers, in your mobile marketing database, a conservative 9% response rate will mean 90 additional responses and the highest possible return on investment (ROI) based on a cost of $350 which equals a one-time setup fee of $150 for each keyword you select, a $100/monthly license fee and $100 for text messages/calls @$0.10 each)

 
To get started you need to build a mobile telephone database which is easy to do by including invitations to receive information about properties for sale by submitting cellphone numbers on your website, newspaper and radio advertising, and even teaming with sponsors whose ad might be included in your messages. Mobile marketing will help save you money by pinpointing which of your current marketing channels generate the most customer response. Companies like AdvaTEXT.com will up and manage the technology, for you; and share their extensive experience, with you; all you have to do is:

 

1.    Select keyword(s) like PROPERTY, HOME or Buildings for your campaign(s). 

2.    Create on your computer a call to action that invites customers to text keywords to a short code (special telephone number) for more info and to contribute.

3.    Push the enter button from your computer or phone to send text messages, several times a month.

Mobile marketing is different than other online technology and advertising because it is instantaneous, users trust mobile marketing more because of the context in which it is delivered (on their phone)  and the control they have over it (they must opt-in). The return on investment of mobile marketing is easy to measure, it is relatively inexpensive to use, is easily integrated with your other marketing efforts, and can help you reduce your marketing expenses. To respond to your customer’s changing needs and demands, try mobile marketing. 

For more information, contact: 

Brian Banks
Chicago District Manager
AdvaTEXT.com
312 985-7715
Text: BANKS to 72727

 

 

Posted via email from Brian's posterous