Why your nonprofit should be using mobile marketing.
By Brian Banks, AdvaTEXT.com
Mobile marketing is something nonprofits should be doing now, because it is so efficient and cost-effective compared to other advertising; and it allows you to deliver the individualized, customized approach to potential donors that produce the best results. Everybody has a cellphone, they always have them wherever they go, and use them for everything from making calls, surfing the web, completing purchases and making donations. Ninety-seven percent (97%) of the messages sent to a mobile device will be opened, read, and acted upon. Mobile ad campaigns are 5X times more effective than online campaigns (Insight Express); customers read messages sent to their mobile, within 4 minutes compared to 48 hours for emails, and are more receptive to mobile messages (simple text, video, applications, etc.) because the customer has to “opt-in” or self-select which messages they choose to receive. More than 224 million mobile users are engaged in texting, according to a Harris Poll consumer survey.
A simple text mobile marketing campaign typically generates a 9%-$27% response rate and much higher return on investment than alternative approaches you currently use to reach potential donors:
· If you have 1000 customers, in your mobile marketing database, a conservative 9% response rate will mean 90 additional responses who assuming they each spend $100 will generate an additional $9,000 and help you achieve a 2571% return on investment (ROI). ($9,000 additional revenues divided by $350 cost which equals a one-time setup fee of $150 for each keyword you select, a $100/monthly license fee and $100 for text messages/calls @$0.10 each)
My company will work with you to build your mobile marketing database, and increase your results by showing you how to include mobile messages on your website, in your other advertising, or by teaming with sponsors whose ad might be included in your messages. Mobile marketing can save you money by pinpointing which of your current marketing channels generate the most and least customer response. It is easy to get started, we set up and manage the technology; and we share our extensive experience, with you; all you have to do is:
1. Select keyword(s) like DONATE, HELP or GIVE for your campaign(s).
2. Create on your computer a call to action that invites customers to text keywords to a short code (special telephone number) for more info and to contribute.
3. Push the enter button from your computer or phone to send text messages, several times a month.
Mobile marketing is different than other online technology and advertising because it is instantaneous, users trust mobile marketing more because of the context in which it is delivered (on their phone) and the control they have over it (they must opt-in). The return on investment of mobile marketing is easy to measure, it is relatively inexpensive to use, is easily integrated with your other marketing efforts, and can help you reduce your marketing expenses. If you are interested we can help you do a pilot project to demonstrate how mobile marketing meets your nonprofit needs. Brian
Brian Banks
Chicago District Manager
AdvaTEXT.com
312 985-7715
Text: BANKS to 72727
Brian Banks
BAC Partners/AdvaText.com
312 985-7715
2704 N. Sawyer, Suite 313
Chicago, Illinois 60647-1220
email:brianlbanks@gmail.com
websites:advantext.com and http://brianlbanks.webs.com/
blog:http://businessandcommunitypartners.blogspot.com/
LinkedIn: http://www.linkedin.com/pub/brian-banks/1/131/8b3
http://twitter.com/blbanks
skype: big.daddybees BAC Partners (BACP) is a consultancy that provides research-based strategy, grants writing and development, and technical assistance to community-based and faith-based organizations interested in education, economic development and jobs creation. BACP helps these organizations develop collaborative partnerships with universities, government, business and philanthropic organizations. AdvaTEXT.com helps businesses and other clients generate more business and save money by using mobile marketing. Clients include Blockbuster, Pizza Hut and Jackson Hewitt; and our partners include iLoop Mobile who developed 2008 Obama Campaign's mobile website. We help customers achieve their goals by working with the smartest tools and smartest people.
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