"...Businesses often encourage employees to join a nonprofit board to gain management experience, she said. In addition, charity work helps a company's image. In fact, reputation is the top driver of corporate citizenship, according to Boston College's Center for Corporate Citizenship, which surveyed 756 small, medium and large businesses this past summer. About 38 percent of companies surveyed had cut back on philanthropy and corporate giving due partly to the recession. Small companies in particular reported a decreased emphasis on philanthropy, with 61 percent agreeing that corporate citizenship needs to be a priority, down from 69 percent in 2007, the report said..."
Link: http://www.chicagotribune.com/business/columnists/chi-mon-minding-literacy-1221-dec21,0,2812429.story (via shareaholic)
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