Nonprofit News - Marketing: Individuals Creating Successful Cause Marketing Campaigns While Many Nonprofits Overlook The Huge Potential

http://www.501connect.com/non-profit-news/cause-marketing-campaigns-created-by-individuals

brianlbanks

Emily Schreiber, MaryMargaret O’Neill, Hannah Turner, Jim Davis Hicks and Dave Wolfsen share a common trait ... inspiring action for a cause.

What really intrigues me is that individuals such as Emily, MaryMargaret, Hannah, Jim and Dave create their own cause campaigns and yet many non-profits don’t engage their members/donors in such efforts.

Is it because it is easier for individuals to get inspired and act than it is for an organization to move forward? And, if so, what is it about our organizational structures that don’t provide flexibility to inspire others and act?

Posted via email from Brian's posterous