According to Fortune, straight talk and personal accountability is at the heart of how Apple does what it does. The magic we see as users is due in part to the reality that, “[Apple] is a brutal and unforgiving place, where accountability is strictly enforced, decisions are swift, and communication is articulated clearly from the top.”
http://www.macobserver.com/tmo/article/jobs_to_2008_mobileme_team_why_the_doesnt_it_do_that/
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