Michael Hais and Morley Winograd: Put Millennials First

http://www.huffingtonpost.com/michael-hais-and-morley-winograd/put-millennials-first_b_856082.html

In a recent research report, media agency OMD calculated that Millennials have 11% more buying power than the Baby Boomers did when they were between 15 and 29 in the 1960s and 1970s. "There is no mainstream marketer who is not targeting this group right now," says Laura Nathanson, executive VP for ad sales at ABC Family. Media research and consulting firm, Frank N. Magid Associates, whose Generational Strategies initiative first brought the generation to the attention of the broadcast and cable industries, estimates that Millennials make up 27% of the total U.S. population and more than half of TV's key adults-18-to-49 sales demographic.

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