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Friday, May 14, 2010
* As I told subscribers this morning, Bill Brady is up with a new TV ad on Chicago broadcast and cable. Rate it…
From a press release…
Bill Brady shares his plan for growing jobs with a new commercial that begins airing today in the Chicago area.
The commercial will air through a significant buy on broadcast and cable television. Brady talks directly to voters about his plan to hold the line on taxes and pursue job-creating policies in the state. He also reiterates his commitment to term limits and contribution limits.
“I know voters in the Chicago area want to hear more about my vision,” Brady said. “I’m going to continue spending a great deal of time in the city and suburbs and will do everything I can to hear concerns of people here and talk about my goal to bring a clean break to the state.”
Brady is pushing for campaign contribution limits, capping individual campaign contributions at $4,800 for a primary-general election cycle and prohibiting union and corporate contributions. He also is calling for term limits to ending control of the General Assembly by a powerful few.
- posted by Rich Miller
44 Comments »
- Excessively Rabid - Friday, May 14, 10 @ 7:28 am:
Oh, it’s a long, loong tiime, from May to Nove-e-e-mber…..
- Justice - Friday, May 14, 10 @ 7:31 am:
He is certainly hitting hot button issues and staying away from the ‘emotional’ issues. Overall a good ad with an upbeat tone to it.
Now….where is that foot? It’s gotta be very close to his mouth if the past is any indicator. Hopefully he has learned his lesson.
- Anonymous - Friday, May 14, 10 @ 7:49 am:
is the cap fax newsletter no longer online??
- dumb ol' country boy - Friday, May 14, 10 @ 7:54 am:
The message is poisitive and also is on target with what will gain him and his campaign alot of support from the average citizens accross the state.
* Serious campaign finance reform
* Term limits on politicians
I believe thats whats got us into the shape were are in, not only in Illinois but with the fed gov as well. Do away with the career politicians and gov as whole will improve leaps and bounds.
Bill Brady don’t sing it….just bring it!!!!
- Pat Collins - Friday, May 14, 10 @ 7:55 am:
Short, hits the hot points that all can understand. Taps into frustration with “career” politicians.
Given how poorly the GA had performed the last couple of years, it’s a message that resonates.
- JustaJoe - Friday, May 14, 10 @ 7:57 am:
Didn’t Blago sound similar themes? I’d like a touch of realism with at least a mention of dealing with the legislature to get the goals accomplished.
- (618) Democrat - Friday, May 14, 10 @ 7:58 am:
Nice home there Bill. Now why was it that you didn’t pay any taxes while the rest of us were paying taxes and paying your Illinois Senate salary?
- scoot - Friday, May 14, 10 @ 8:11 am:
It’s big that Brady got on TV before Quinn did..especially in the burbs. Not a bad intro ad for the voters to see, especially those independent voters.
- Dead Head - Friday, May 14, 10 @ 8:16 am:
Term Limits? In Illinois? When pigs fly…
- Arthur Andersen - Friday, May 14, 10 @ 8:20 am:
Nice, tight start and HUGE that he’s up first.
- bored now - Friday, May 14, 10 @ 8:23 am:
it’s a good introductory ad, but it got me thinking: has anyone been successful with the “i have a plan” theme in recent elections?
- MKA1985 - Friday, May 14, 10 @ 8:24 am:
I’m pretty sure all the things he’s proposes are impossible in Illinois… but at least the music was upbeat and he smiled a lot.
- dave - Friday, May 14, 10 @ 8:26 am:
Next Quinn ad:
Bill Brady says that he needed to tighten his belt when things got tough. How did he do that? By not paying any income taxes.
- Vole - Friday, May 14, 10 @ 8:27 am:
Super majority would likely sustain the paralysis in Springfield.
Thirty second TV political ads amount to zero content and a whole bunch of misrepresentation. One possibly good outcome of Brady’s proposal to limit contributions is that it might reduce this political nonsense that only benefits the media outlets.
Six more months of this and the pundits can blame it all on the voters again.
- Tom - Friday, May 14, 10 @ 8:34 am:
Good solid ad and I’m a democrat. Hit’s cross over issues, issues that poll exteedingly well with seniors and independents. Having the wife with him is a good blunt to what I’m sure will be future hits on his women’s record (which doesn’t poll as high as you would expect). Clark did ok for his first time at bat…but the game is far from over!
- OK - Friday, May 14, 10 @ 8:41 am:
The primary ads were better. I don’t like the color scheme and get rid of the hat he is wearing. The issues and message are solid.
- VanillaMan - Friday, May 14, 10 @ 9:06 am:
It is a good ad. I don’t buy it, but there isn’t a lot out there for sale. If you plan to vote for governor, this is the kind of candidate a plurality of Illinoisans are looking for today.
Importantly, no mistakes.
- Steve-O - Friday, May 14, 10 @ 9:45 am:
Not quite as good as his ads during the primary (which were by far the best of the bunch, IMO), but I think this was a strong ad. The “Clean Break” slogan is catchy.
- Ghost - Friday, May 14, 10 @ 9:52 am:
the ad is good, but it invites a counter attack pointing to how he has not paid any taxes, and invites comments about how his business was failing beofre the economic donwturn, aka a failed business man who does not pay his taxes wants to run the State and fix our economy with the same failed practices etc etc.
he would have been better to not reference himself as a usiness man and stay away from the tax issues in his intial buy IMHO.
But then again, if Quinn remains silent no harm.
- shore - Friday, May 14, 10 @ 9:57 am:
6.6/10
why do you use footage from the dead of winter where the sky is overcast and the leaves on the trees are all dead?
also I think you have to use citations when you state your oppoonents record.
- Knome Sane - Friday, May 14, 10 @ 10:22 am:
@(618) Dermocrat:
You see about two feet of Brady’s house and slam the guy for opulence? No offence, but do you live in a trailer?
- zatoichi - Friday, May 14, 10 @ 10:25 am:
That term limit idea has gone over very well in Springfield. I assume Brady has introduced term limit legislation every year for the last several years. No tax increase = pay no tax? Ok ad that gets to the points he wants. You can only say so much in 30 seconds.
- Big Ears - Friday, May 14, 10 @ 10:28 am:
Tough to dislike something so bland — I almost thought Brady was about to show me how SHOUT can get rid of grass stains.
Kind of interesting that any flashes of GOP/elephant symbols are nowhere to be found. I guess “Republican” is a dirty word on Illinois’ statwide, post-primary campaign trail.
- Amalia - Friday, May 14, 10 @ 10:58 am:
It has good copy about issues, but I am distracted by what seems to be a robot wife. It’s as if she’s being pulled by strings. this is not a metaphor, it’s an observation about how she appears with the tilting of the head and the adoring gazing. It’s like something plucked out of the 1950s. one bit
of copy that I don’t like….a family man. oy.
- 47th Ward - Friday, May 14, 10 @ 11:10 am:
It’s a good ad. I like that he does his own voice over. The issues are pretty simple (term limits, no taxes), or simplistic depending on your viewpoint, but that doesn’t really matter in this intro ad.
The most important thing is that Chicago viewers now know he doesn’t have horns and a tail. He isn’t the devil, he looks like he could live on any suburban street, and might be a decent guy to have as a neighbor. Given that, it’s exactly what the Brady campaign needed.
9/10 if this doesn’t end up using all of their money. He’s really going to need Chicago TV in September and October. This buy might be enough, but he’s going to need about 6 weeks of 1,000+ GRPs down the stretch.
- whats the message - Friday, May 14, 10 @ 11:20 am:
when you mute the commerical all I see is Brady’s wife staring at him, walking with him, smiling at him…looks like there is another message that Quinn is going to have to get past.
- (618) Democrat - Friday, May 14, 10 @ 11:23 am:
KS, What a strange question. Do I live in trailer?
What difference would that make. I pay my taxes Bill Brady doesn’t.You do get right to the point I was making. Bill Brady seems to be in line with the Leona Helmsley way of thinking “We don’t pay taxes. Only the little people pay taxes.”
- A.B. - Friday, May 14, 10 @ 11:29 am:
Meh - nice pace, decent message, weak delivery. I would say it is an OK intro piece, but that’s about it….this one won’t decide the race or make a big impact on the polls, IMHO.
- just sayin' - Friday, May 14, 10 @ 11:33 am:
Pretty good ad. More than a little disingenuous for a guy who hasn’t always paid taxes to be complaining about taxes. But it will help him rope in some of the hoi polloi.
- Yellow Dog Democrat - Friday, May 14, 10 @ 11:35 am:
Its not a bad ad, but the real question is whether or not Quinn has the cash to respond with the “What Bill Brady isn’t telling you” ad:
- Bill Brady talks about taxes? He should start by paying them.
- Bill Brady wants to cut programs you care about.
- Term Limits? That’s funny. Because Bill Brady is one of the career politicians who helped create the mess we’re in.
- Steve-O - Friday, May 14, 10 @ 11:46 am:
=What difference would that make. I pay my taxes Bill Brady doesn’t.
You do get right to the point I was making. Bill Brady seems to be in line with the Leona Helmsley way of thinking “We don’t pay taxes. Only the little people pay taxes.” =
Bill Brady does pay taxes when they’re owed. And to compare him with a convicted tax evader is pretty juvenile. Show me where he’s broken any laws? I know in your world that if you lose money and have a negative income, you should still pay taxes, right?
- counter NOW! - Friday, May 14, 10 @ 12:18 pm:
the day he goes below quinn’s polling line is the day he is dead. Good tactical decision since race is tightening as dems come home to Quinn. Quinn should defintiely follow him up immediately, this early it could even be a straight negative on the guy–Quinn needs to start defining the guy this is an importnatn moment for the Quinn campaign–they ignore this move at their own peril.
- Getreal - Friday, May 14, 10 @ 12:21 pm:
Bill Brady pays taxes when he has income like everyone else. I guess the most important thing for most of you is that you get into the taxpayers pocket as it is for Quinn. Quinn can’t even quit spending when the state is broke and the GA can’t come up with a budget. Brady says he cares about putting you first; Quinn is interested in putting government and his cronies first.
- jim - Friday, May 14, 10 @ 1:22 pm:
the negative comments here foreshadow the Dems’ fall campaign — why didn’t he pay income taxes for a couple of years when he lost money and had apparently legitimate deductions that limited his tax liability. not much substance to it, but get ready because it’s coming
- Responsa - Friday, May 14, 10 @ 1:23 pm:
That’s a good intro for Brady. The Mrs. Brady goo goo eyes may be a little much for some people–but it’s hardly a misfire to show a happy family in a “here’s who I am” campaign ad.
His point on PQ raising taxes 33% is something that I’ve been talking about for months as one of Quinn’s biggest messaging dilemmas. How does Quinn respond? Does he boldly counter, “Hell, yes, if you elect me I promise to raise your taxes?” (perhaps not a big vote getter). Or, does he say, “no, I’ll only raise your taxes 25%.” Or, does Quinn fudge and say he hopes he won’t have to raise taxes, but it’s all in the GA’s hands, (even though he’s already proposed a tax increase several times.) It will be quite interesting to see how PQ campaigns on the tax issue.
- Central Viewer - Friday, May 14, 10 @ 1:25 pm:
“What’s the message” That was exactly my first reaction. His loving wife gazing with star struck eyes at him. What’s “implied” here?
- The REAL Anonymous fka Anonymous - Friday, May 14, 10 @ 2:00 pm:
===
has anyone been successful with the “i have a plan” theme in recent elections?
===Funny you said that. Sort of reminded me of some old Oberweis ads. They used blueprints and all for that one from what I remember.
- The REAL Anonymous fka Anonymous - Friday, May 14, 10 @ 2:03 pm:
*waving hi to AA* Haven’t seen you around alot, AA. Welcome back.
- bored now - Friday, May 14, 10 @ 2:15 pm:
Responsa: quinn responds to that pretty simply. we pay the fewest total level of taxes that we’ve paid in years. and can’t you tell? the roads suck (worst in the nation), schools are falling apart, the state’s bills go months unpaid, and pensions aren’t being funded. sure, we could aspire to be a third world country, but this is america! the shining city on the hill and all. and while we may want lower prices and lower taxes, we’ll take our medicine if someone just has the leadership to get us there.
if we are ever to be a great state (or country) again…
- Siriusly - Friday, May 14, 10 @ 2:24 pm:
The ad was good, but he shouldn’t wear the hat - that looks strange.
Quinn needs to pull a Rod Blagojevich and just pummel him on Chicago TV if he wants to have any chance of winning in November.
Otherwise, I guess I’m sort of pleased that our next governor knows how to put a good TV ad on the air.
- Responsa - Friday, May 14, 10 @ 2:46 pm:
–we’ll take our medicine if someone just has the leadership to get us there–
It’s been over a year now. Be sure to let us all know when Quinn shoots that courageous and inspirational ad. Don’t want to miss it.
- Wife - Friday, May 14, 10 @ 3:29 pm:
Why is his wife always the center of the shot? Very tricky tactic against Quinn.
- Rich Miller - Friday, May 14, 10 @ 3:47 pm:
Wife, that’s a good point. Very subtle.
- The REAL Anonymous fka Anonymous - Friday, May 14, 10 @ 3:53 pm:
Nancy Brady is big hit on the campaign trail. She’s a perfect combination of downstate and metro–and she’s kind and very friendly to everyone she meets. There’s no reason not to have her in the ads.
She’d make a wonderful First Lady for the State, and would add that “something” that some would argue the Gov’s office has been missing for a while–even when a Gov had a spouse. Long overdue.
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Saturday, May 15, 2010
The Capitol Fax Blog » Brady goes up - Rate his new TV ad
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