Quote from The future of fundraising: Three keys to engaging millennials - The Globe and Mail

"millennial generation is different – no doubt about it. They're always connected and in constant feedback loops with friends, family and the community at large. However, this connectedness is achieved through technology, which is why charities find it so difficult to reach millennials using traditional channels and donation options. While boomers continue to be a generous group, millennials will soon begin to fill their donation shoes as they move into their prime earning years. To take advantage of the rising spending power of this tech savvy demographic, charities must evolve and adapt to the latest innovations and trends."

From: The future of fundraising: Three keys to engaging millennials - The Globe and Mail
http://www.theglobeandmail.com/report-on-business/careers/leadership-lab/the-future-of-fundraising-three-keys-to-engaging-millennials/article28110896/